PINTEREST IS ON A MAJOR UPSWING DUE TO AD REVENUE
Remember when Pinterest was THE rage? Years ago, you caught a glimpse of your friend’s phone screen and saw she was building a digital catalogue of sorts. Ever the curious cat, you inquired. She told you about this little platform called Pinterest, where you pin things that inspire you to online collage boards, and you should seriously looking into signing up. So you did. You were instantly hooked.
Fast-forward to today. Let’s be honest: As behemoths like Instagram overtook the social media space, you probably let your Pinterest profile plateau. Or, who knows? Maybe you’ve faithfully retained your routine Pinning practices since that history-making moment you shared with your friend all those years ago. Either way, let’s get to the point -- Pinterest is totally on the up-and-up.
Get this: The platform is on track to exceed $1 billion in ad revenue by 2020.
That’s a LOT of cash, huh?
Additionally, the application’s user base is showing signs of diversification, catching the interest of millennial men. eMarketer predicts that Pinterest will reach 77.4 million US users in 2018. By 2020, that number is expected to grow to 83.6 million. The evolving demographics of its members will no doubt play a major role in the company’s pending revenue.
In summary, "Pinterest has a significant and engaged user base that it is starting to monetize,” says Monica Peart, senior forecasting director at eMarketer. “As it leverages its rich user data and develops its ad offerings and measurements, it has the potential to increase monetization levels to the likes of Instagram or Snapchat.
Welcome to the big league, Pinterest.