Ask the Experts! Kelly Ehlers Weighs in On Your 2014 Social Strategy
August 16, 2016
Modern Salon Magazine called us up to ask us what businesses should add to their social strategy in 2014. Here’s a quick snapshot.
Plan now to attract new clients, stay engaged with current clients, learn new techniques and get the edge by partnering with technology.
You’re all about developing a relationship with each guest, but does that guest think about you when she’s out of your chair? Talk about you to her friends? Establish a compelling online presence to get the buzz going.
“Have you invited clients to join your conversation?” asks Kelly Ehlers, an online and social media marketing expert with Evoke Brand Strategies. “Engagement is key. If you have 10 clients who are incredibly engaging, that’s far more valuable than having 100 clients who follow you but do not comment or engage. A comment extends to all of that person’s friends, so instead of hitting one person you’re hitting 301 people. That’s the real magic of social media.”
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